After 18 years, we're slowing down a bit…
to
serve you better!
Ever since we began our business in 1988, we've accepted
any and all portrait sessions. As with any business,
growth is a good thing... to a point. The past few
years were good financially, but very difficult
personally. The problem is that portrait photography is
a very seasonal business. Summer and Fall are the only
seasons that occur to most people for a family,
children's, or senior portrait, even though many
portraits are photographed indoors. That means we get
"swamped" in the summer!
Wendy and I look forward to summers as much as anyone.
But we work from 9 in the morning until at least
midnight every weekday from May until late November.
We use high end digital cameras, rather than film.
Digital permits far better quality and control. But...
it is very "labor intensive" and requires much
more time to work on each "file" (instead of negatives).
For example, after our average 2-3 hour senior session
it takes us at least another 5 hours to artwork those digital images, file prep for the sales
presentation, and preparing the ordered image files for
the lab. Yes, EVERY SINGLE IMAGE is art-worked to
perfection! And weddings? After spending the usual
11-12 hours photographing each wedding, it takes us
roughly another 20 hours for the same artwork and DVD
presentation just for the proofing stage, then
another 40-60 hours for image retouching and album
layout and design. That's right--that's 71 to 92 hours that goes into each wedding that we
photograph! Add to that the retouched, sprayed,
professionally printed prints, custom leather album
cover, app. 24 pages, 48 custom mats, not to mention the
$20,000.00 worth of equipment that your photographer
needs to carry (on his/her WEEKEND also) and constantly
upgrade in order to stay on the cutting edge, and you'll
no longer wonder why Professional Wedding Photography
commands the fee that it does--and we really don't get
to pocket a whole lot of that fee--there are much easier
ways to make money, but we do it because we still have a
passion for creating great images! (If we did it only
for the money, we would have closed the doors 15 years
ago!)
That kind of attention (and obsession!) takes a lot of
time. Yet we feel we must give each and every client
the best that we can give. THAT'S why our clients
choose us, and why we need to charge a little
more than ordinary studios.
On a more serious note, and to complicate our
workflow even more, about 3-4 years ago, I (Brian) came
down with an illness that took our local doctors a very
LONG time to correctly diagnose. The long list of daily
medication was making me "like a zombie" (my words!) and
slowed me down--to say the least, for about 2 full
years. Well, finally I was correctly diagnosed with, to
make it simple, a tumor on my right kidney, actually
right on his adrenal gland for you anatomy buffs out
there. The tumor (and right adrenal gland) was recently
removed at the U of Penn Hospital in Philadelphia and
I'm thrilled to say that it was completely cancer-free,
and I'm on my way to what will most likely be a complete
recovery. My chemistry is still a bit off and I "poop
out" a little quicker than my normal "Energizer Bunny"
self, and that's why Wendy is still shooting a larger
share of our weddings. But thankfully, I do improve a
little every day. So, we apologize to those who have
been waiting a bit longer than usual for their finished
portraits, and we thank you VERY MUCH for your patience.
And I also thank those who sent cards and well wishes
through the whole thing--it really lifts my spirits to
learn that I don't only have clients--but I also have
true friends that sincerely care. I thank God and all of
you for that, from the bottom of my heart.
So, with all of the above in mind, during the summer, we can only schedule
consultations, photo sessions, and image presentations
during daytime hours (we usually close at 6:00PM) on Tuesdays, Wednesdays and Thursdays.
Evenings (after 6:00PM), Mondays* and Fridays must be
kept open for both of us for office work and all of the
behind-the-scenes work just mentioned above. (*The
exception on Mondays is that we schedule all of our
Senior Hot Shots Sessions on select Mondays because our
make-up artist is only available on select Mondays.) All
of our Saturdays are reserved for weddings which have
been booked many times well over a year in advance.
Because we need our undivided attention for that work,
we cannot schedule any appointments after 6:00PM, or on
Mondays, Fridays and Saturdays. Sundays are completely
reserved for us to recharge out batteries and spend time
with our two young children who need our attention.
We have very few good employees, and now after some very
tough decisions and "cleaning house" a bit, we have even
fewer employees. Yes, we could hire even more office
help to handle some of the work. But we've found
that good help is extremely hard to find, and that would
undoubtedly mean a reduction in quality. We've
learned the hard way over the past year
that no employee could possibly care as deeply as Wendy and I
do about the quality of the art we deliver to our
clients, and the timeliness in which that art is
delivered. Besides, we'd have to do more sessions or
raise the prices to pay the extra employees… It's an extremely vicious
cycle.
Because of the increased demand for our shortened time,
we highly recommend that you contact us at least a month
in advance. Our summer and fall calendar fills
completely each year,
and because we can only photograph a very limited number
of sessions per week, it fills up very quickly.
I thank you for this
bittersweet dilemma. It is because of your patronage
and satisfaction with our portrait art that we are
forced to limit our availability. We apologize for any
inconvenience on your part. But please understand that
creativity, attitude, and performance rely on a fresh
state of mind. It is a proven, scientific that it is biologically
impossible to work 100 hours per week AND be creative.
It is certainly possible to work 100 hours per week OR
be creative, but the human mind and body is just not capable
of doing both at the same time. And since our clients expect the utmost
in creativity from us, we must limit our hours in order
to deliver. Make sense? We'd MUCH rather have to explain
why we are a bit harder to book and why our prices are
slightly higher than some other studios,
than have to explain a lower or poor quality product.
Wouldn't you? We thought so.
Even more importantly, life passes by all of us...
unless we slow down to enjoy it. We are only given
a limited amount of time, and my young children deserve
just a bit more of that limited time that I've been
spending with them.
We look forward to slowing the pace a bit so that we can
have more time to make every image as beautiful and
special as possible, and to make them deserving of every
bit of the reputation we have earned throughout the late
'90's and early 2000's.
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